It’s also worth noting that companies can elect to have QR codes printed on the NFC tags for those who prefer to use QR codes. The company offers $2 pre-printed tags specific to a certain type of business, for example restaurants or retail, while creators can also order personalized tags with their own individual text and a choice of different backgrounds. A customer can configure their tag so that it links to a static text page, a photo, URL or whatever they want.
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“We believe people are tired of cobbling together different technologies to complete a task - from QR code generators, to different hosting platforms, to desktop publishing tools, to printers, to adhesives - and everything else required.” “Our goal is to remove complexity from the process of sharing instructions,” Jackson said. The entire back-end and front-end packaged in a single platform.
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While Vimeo might be great for a company to host its own videos, when it comes to potentially hundreds or thousands of Vitag’s own customers who need their own individual accounts for creating and storing hundreds or thousands of videos, this requires full control of the experience from creation through to hosting. It may seem more intuitive to have just used an existing white-label video hosting service from a company like Vimeo, but the founders explained its reasoning for building its own hosting service: it’s about scalability, controllability and customizability.
“We created our own service where you can capture a video on your phone, it goes to our servers, and it’s hosted there,” Reiling said. What Vitag does, though, is provide the tools for creating the video, managing tags and hosting the actual video itself - it has built its own hosting service on top of Google Cloud, with the content viewable only to those with access to a unique URL, which is activated when users tap their phone to a tag. Of course, it’s easy enough to achieve all this through QR codes - there are many online services for generating QR codes which someone can then tether to a YouTube video that they created. We caught up with co-founders Sean Jackson (CEO) and CTO Daniel Reiling to get a sneak peek into what exactly it’s looking to achieve. Or, “video sticky notes,” as the company calls them.įounded in Dallas in March this year, Vitag is officially announcing its private beta today at TC Disrupt, where the company was selected as one of TechCrunch’s Battlefield 200 startup cohorts. This is a problem that Vitag is setting out to address, with an NFC product designed for video instructions. Throw into the mix aesthetics (who’s ever seen an attractive QR code?), and there’s a strong case to be made for an alternative that brings the QR code spirit to a more user-friendly format. Usability remains a sticking point, both in terms of the effort it takes to create content and align it with a QR code, and also from the end-user’s standpoint who has to open their camera app to scan the QR code - something that might not even work in low-light situations.
While QR codes emerged as something of a technology poster-child during the pandemic, garnering a new lease of life in everything from restaurant menus to contactless payments, there remains a certain inelegance to the matrix barcode system.
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